On the female profile I created to access men, dozens of the same guys messaged me morning, noon, and night, despite me never replying, posting a photo, or writing a single word on the profile. About a third of active users appear to have never met anyone, even though some of their accounts are over a year old.

This leads me to wonder if horniness is that big of a factor in Fab Swingers’ popularity- or if, in fact, it’s more about escapism.

Of course, nothing provides escape quite like casual sex, but on Fab Swingers, the quest for something that is, by definition, meaningless seems much more important than actually attaining it.

As the site explodes in popularity, then, what this reveals about users-and perhaps the intolerable nature of modern existence-goes way beyond their naked flesh.

„I do feel slightly addicted,” says the 23-year-old woman, „especially when you get so many messages and positive attention. In my real life I’m a loner, so it sounds lame but it’s just nice to feel noticed, even though I worry about what that might mean for my self-worth. I’ve had a difficult year, struggling with [my] mental health alone, and places like Fab Swingers have served as a good distraction.”

By 8 AM the sun is almost completely up. „What a night xxx,” writes one 37-year-old woman. „Well that was fun,” writes another user in Clapham. Then, with the final layer of darkness evaporating upon the Thames River, a 28-year-old gay guy signals that, on Fab Swingers, Sunday morning’s festivities have only just begun.

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Throughout London, Saturday night’s festivities appear to have come to an end, with satisfied sighs echoing across Fab Swingers

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It’s 9 PM on a Saturday when a 36-year-old woman writes: „Looking forward to my sexy meet tonight,” pinging the message off to thousands of men and couples across London. A few dozen will reply, trying to convince her to meet them instead with either pick-up lines or, occasionally, money or drugs. Most, however, will put exclamation points on their messages in the form of dick pics.

Though sexual fantasies lure people here, what keeps them coming back may be the site’s constant activity, where things like messaging, searching, and taking photos can turn one hour into five, and-like gaming, drugs, and social media-offer mental relief from the rigors of everyday life

Welcome to FabSwingers, a popular site among British swingers and an exploding number of 20- to 30-somethings who are abandoning the likes of Tinder in favor of the easy hookups it seems to provide. For an idea of what people come here for, here’s a random selection of user reviews:

A basic website that seems to have not been updated since 1995, Fab Swingers is available in four countries outside Britain (including Ireland and the US), and despite not having an app has over 200,000 unique users a day, along with 30,000 online at pretty much all times. With user profiles and status updates, it’s essentially Facebook with nudes-plus a little touch of eBay, insomuch as people leave reviews and verifications for other users, only these focus less on reliability or design, and more on stamina, girth, or „smell.”

Each user also has an „interests” section, where they can state what they’re into-be it cuckolding, sex in public, or watersports-and using the site is free, though you pay for features like seeing who views your profile and HD photos.

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